Company History

Solid Rock Builders and Developers, Inc., was founded by Tom and Connie Williamson. Prior to founding Solid Rock, Tom was a career Army officer. During his 20 years of service, he served as an Airborne Ranger with the elite 75th Ranger Regiment. He also had extended tours of duty with the Army’s Special Operating Forces. Subsequently, he managed industrial construction projects for the Army in the Great Lakes region. After retiring from the military, he managed Wisconsin’s second largest multifamily construction company. In that capacity, he supervised the construction of over 600 residential and multifamily units.

Connie was also an Army officer. After leaving the military, she became a grade school teacher and later joined Tom in management of the company. Connie now directs all administrative activities for Solid Rock.

The Williamsons founded the company in July of 2001 with the vision of providing development and construction services for commercial customers and investors seeking real estate investment opportunities in new construction. Since its founding, Solid Rock has constructed over 400 multifamily and commercial units. As Solid Rock has grown, the company has earned a reputation for its Five Star commercial and multifamily construction projects.

Company Philosophy

Our success hinges on a simple philosophy of treating customers the way we want to be treated. Customers who have worked with Solid Rock will tell you that we are much more than a “bottom line” builder. Instead, we view ourselves as our customer’s partner. Our customers have peace of mind knowing that they have a builder-partner to look out for their interests.

This partnering relationship is built on trust. We are committed to earning your trust. We do this by honoring a simple commitment: say what you mean and do what you say. We believe the end result of every customer meeting should not be words—it should be action, action that proves that we listen to our customers and will provide them the results they expect. This approach starts with the first customer meeting and continues through the contracting and construction processes.

At Solid Rock we recognize that a major building project is one of the most stressful life-events a customer will undertake. We seek to minimize that stress by providing personalized attention to our customers and by collaborating with them throughout the design and construction processes.

Every Solid Rock employee is empowered to “make it right”. What does this mean? First, we acknowledge that buildings are still made with human hands and mistakes sometimes happen. If a mistake in workmanship or material occurs on our job sites, no employee needs management permission to do the right thing. If we make a mistake, we notify our customer, make it right and move on.

At Solid Rock, we don't believe in doing "it" the way we and others always did it. Innovation is one of our core values. Take for example:

By partnering with us our customers get a well-designed, solidly built product they will be proud of. The process to get them there will be characterized by the professionalism and integrity expected of a business partner and friend. When value and values matter, past and prospective customers recognize Solid Rock as their Builder Of Choice.

That's why working with Solid Rock is a real value. The end result is a well designed, solidly built product you will be proud of and a process to get you there filled with the professionalism and integrity expected of a business partner.